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Integrated Trade Promotion Management Built for NetSuite
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Pros and Cons of creating promotions off-line in Excel

March 16, 2021 alexring Leave a comment

Pros and Cons of creating promotions off-line in Excel   I find it interesting that the challenges and advantages of…

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What to consider in promotion KPI calculations?

February 17, 2020 alexring Leave a comment

Here are a few promotion attributes that should be incorporated into your trade promotion KPI (Key Performance Indicators) calculations. Promotion…

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Does CPG company size impact the technical requirements for a TPM solution?

September 2, 2019 alexring Leave a comment

Does CPG company size impact the technical requirements for a TPM solution? The short-answer is yes. While the basics are…

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What are the components of Bottom-up planning for CPG?

April 6, 2019 alexring Leave a comment

In the CPG industry, bottom-up planning is one way to forecast sales and financial results. The concept is simple.  A…

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What are some similarities between retail and foodservice promotional spending?

February 3, 2019 alexring Leave a comment

While there are many differences, there are some common attributes between retail promotions and foodservice contracts: Both Foodservice and Retail…

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Why should I keep track of MCB over and under spends by event?

November 23, 2018 alexring Leave a comment

Managing MCBs and rebates can be challenging.  Why should CPG companies invest extra time and effort to keep track of…

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What’s the best way to account for missed off-invoice allowances?

September 4, 2018 alexring Leave a comment

Trade promotion mistakes happen.  Despite our best efforts, not all invoices accurately reflect manufacturer charge-backs and other promotional allowances that…

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Rebate & MCB debate:  Plan allowances by item or Item Groups?

July 28, 2018 alexring Leave a comment

A fundamental trade promotion management question revolves around how to plan and manage your rebates, manufacturer charge backs and other…

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Will more restrictions on our manufacturer chargebacks give us more control?

February 8, 2018 alexring Leave a comment

Companies implement rebate and charge-back solutions to move away from Excel for managing their manufacturer charge-backs, allowances and rebates.  These…

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What are the pros and cons of using a live accrual for trade promotion?

October 31, 2017 alexring Leave a comment

Before we address some of the pros and cons of live trade promotion accruals for budgeting and tracking, let’s start…

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