Pros and Cons of creating promotions off-line in Excel I find it interesting that the challenges and advantages of…
Here are a few promotion attributes that should be incorporated into your trade promotion KPI (Key Performance Indicators) calculations. Promotion…
Does CPG company size impact the technical requirements for a TPM solution? The short-answer is yes. While the basics are…
In the CPG industry, bottom-up planning is one way to forecast sales and financial results. The concept is simple. A…
While there are many differences, there are some common attributes between retail promotions and foodservice contracts: Both Foodservice and Retail…
Managing MCBs and rebates can be challenging. Why should CPG companies invest extra time and effort to keep track of…
Trade promotion mistakes happen. Despite our best efforts, not all invoices accurately reflect manufacturer charge-backs and other promotional allowances that…
A fundamental trade promotion management question revolves around how to plan and manage your rebates, manufacturer charge backs and other…
Companies implement rebate and charge-back solutions to move away from Excel for managing their manufacturer charge-backs, allowances and rebates. These…
Before we address some of the pros and cons of live trade promotion accruals for budgeting and tracking, let’s start…