NetSuite Partner

CG Squared has partnered with NetSuite to provide NetSuite customers with TPM functionality that is Built-For-NetSuite.  NetSuite is the #1 web-based integrated business software suite.

Extend NetSuite for trade promotion management with iTPM

Our Mission Statement

Provide world-class best-practices consulting, training and software tools to improve trade promotion ROI for all CPG stakeholders, including manufacturers, distributors, retailers and brokers.

Management Team

Founded in 2014, CG Squared provides TPM best-practices consulting and  solutions for CPG companies.

Alex Ring

Alex ring


  • SPAR, Leading trade promotion analytics vendor  (1979-1985)
  • Founder and President Synectics Group, a leading TPM solution and services provider (1985-2011)
  • AFS Technologies (2011-2014)
    • Sold Synectics Group  to AFS
    • VP, TPM, TPO and Global IT:
    • Product Management responsibilities for AFS TPM solutions;  Retail TPM formerly known as MEI, and Foodservice Claims Management known as Answer's Contract Pro.
  • Founder and President CG Squared (2014 to present)
    • NetSuite SDN Select Partner (Summer 2016)
    • Achieves BFN (built-for-NetSuite) certification for iTPM (September 2017)


  • Lehigh University, BS Marketing / Finance
  • Fordham University, MBA Quantative Methods


Susan Ring

Susan Ring