CG Squared has partnered with NetSuite to provide NetSuite customers with TPM functionality that is Built-For-NetSuite.  NetSuite is the #1 web-based integrated business software suite.

Extend NetSuite for trade promotion management with iTPM

Our Mission Statement

Provide world-class best-practices consulting, training and software tools to improve trade promotion ROI for all CPG stakeholders.

Management Team

Founded in 2014, CG Squared provides TPM best-practices consulting and  solutions for CPG companies.

Alex Ring

Alex ring

Co-Founder

  • SPAR, Leading trade promotion analytics vendor  (1979-1985)
  • Founder and President Synectics Group, a leading TPM solution and services provider (1985-2011)
  • AFS Technologies (2011-2014)
    • Sold Synectics Group  to AFS
    • VP, TPM, TPO and Global IT:
    • Product Management responsibilities for AFS TPM solutions;
    • (Retail TPM formerly known as MEI, and Foodservice Claims Management known as Answer's Contract Pro.)
  • Co-Founder of CG Squared (2014 to present)
    • NetSuite SDN Select Partner (Summer 2016)
    • Achieves BFN (built-for-NetSuite) certification for iTPM (September 2017)

Education:

  • Lehigh University, BS Marketing / Finance
  • Fordham University, MBA Quantative Methods

 

Susan Ring

Susan Ring

Co-Founder