Closed-Loop TPM, including Budgeting, Planning, Settlements and Analysis

NetSuite Partner

CG Squared has partnered with NetSuite to provide NetSuite customers with TPM functionality that is Built-For-NetSuite.  NetSuite is the #1 web-based integrated business software suite.

Our Mission Statement

Provide world-class best-practices consulting, training and software tools to improve trade promotion ROI for all CPG stakeholders, including manufacturers, distributors, retailers and brokers.

Management Team

CG Squared was founded in 2014 by Alex Ring, a leading expert in trade promotion management and trade promotion optimization best-practices for CPG companies.

Alex Ring

Alex ring


  • SPAR, Leading trade promotion analytics vendor  (1979-1985)
  • Founder and President Synectics Group, a leading TPM solution and services provider (1985-2011)
  • AFS Technologies (2011-2014)
    • Sold Synectics Group  to AFS
    • VP, TPM, TPO and Global IT:
    • Product Management responsibilities for AFS TPM solutions;  Retail TPM formerly known as MEI, and Foodservice Claims Management known as Answer's Contract Pro.
  • Founder and President CG Squared (2014 to present)


  • Lehigh University, BS Marketing / Finance
  • Fordham University, MBA Quantative Methods


Susan Ring

Susan Ring